Meet Mihir Bijur – The Man Who Keeps Sanitary Napkins In His Restaurant’s Washroom For His Female VisitorsOctober 30, 2017 Off By Pramathesh Borkotoky
Mihir Bijur: Shaadi.com is a much cooler brand than perceived back then. One of the best way to show people how we really care as a team was to take up a taboo that was closely related to what we provided as a service. So at the risk of putting off many people, we decided to stand for what was right and decided to do so through a fun interactive way to get the message through.
We made this simple game which also helped people to receive their stress and do so for a good cause. The initiative went viral in over 28 countries around the world and won several Indian and international awards. This was also covered by most of the reputed publications, TV channels and radio stations around the world including the coveted Time Magazine. We won a lot of accolades, and more importantly millions of hearts around the world. Of course, this meant a lot of sleepless nights for me because I was the one-man-team at this point. This campaign put Shaadi.com on the international Social Media map. Post this we took up a lot of causes and the world media and global audience supported well. We wouldn’t just trend on Twitter but would do so for days together. That’s how strong and overwhelming, the response was for all our campaigns.
Mihir Bijur: I’ve always been a music buff, to a point of obsession. You would always spot me with headphones on listening to music as my ideation worked best with music on. I’ve always believed in the science of music and how your mind is a jukebox with every important memory stacked up as a song. Which is why when you hear a song, it always takes you back to a memory. This is how you can use music to pull you up when you’re low, and ground you when you’re flying higher than you should be. Retro Music is empowering, which is why we dance so much at house parties. My partner Vishesh Khanna and I would often joke about how there is no bar for people in our age group. After many such parties, we realised that this was actually a great opportunity.
Mihir Bijur: Door No.1 began with the vision to bring retro back using great music, an amazing house-party vibe and delicious yet quirky food for an age-group which sadly doesn’t have too many places to go to. We wanted to create a community and not just a bar. one where like-minded people of a certain age group could connect regardless of whether they came alone or with company. That precisely what we see today. Everybody knows everybody at Door No.1
Vishesh and I have both loved Hawaiian Shack all our lives and partied so much there. We wanted to take it one step ahead and create one BIG House-party for all. We literally have done so! We have a living room, a gaming den, a library and a private dining area (built like a basement) where the music is softer for conversations.
Mihir Bijur: Yes, it was. We knew the potential of our concept and the belief that it would become of the best bars in the country, but conviction has no value till delivered. We had to invest our entire life’s savings to set this up. This also pushes us to do well, because not doing well isn’t an option for us.
Mihir Bijur: DJ Russel is our resident DJ at Door No.1. He also happens to be one of the best retro DJ in the city with over 22 years of experience under his belt. He along with his wife Ayesha and our Sound-expert Nasan have been with us from Day 1 and been an integral part of the planning and execution of the idea. The brief for the team was simple; a belief to bring retro back to the country. Nostalgia has been our pivot and we’ve built everything around it. A lot of people said that we won’t do as well, but now we have a lot of other bars following our most popular nights. No complaints, we are happy that we are actually bringing retro back!
Note: The images used in articles were provided by Mihir Bijur and used with his permission.
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About the author
Trying to fit into the world. In between I destress by trying to work for Fried Eye.