Tata Sky’s Daily Dillagi has been one of the biggest success stories in innovative ads space in recent times. A short film broken into shown 60 sec snippets brought out in a series has been able to catch the audience’s attention on TV as well as the digital medium. Not only did it result in sustain viewership in an age when the audience is growing increasingly intolerant to advertisements, Daily Dillagi drove home the point of daily recharges beautifully… and needless to has worked very well for the product.
The story of Daily Dillagi unfold as Neelu visits Mannu’s store everyday to buy a Tata Sky Daily Recharge Voucher. Watch the entire film at one go rather than in bits!
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