India’s leading outdoor media agency Global Advertisers has joined hands with Daxana Films to handle the outdoor media hoarding publicity campaign for the upcoming Amitabh and Jaya Bachchan starrer The Great Leader.
Produced by Deepak Sawant, who has been the most trusted make-up person for Amitabh Bachchan over many years, the film is written and directed by Abhishek Chadha and co-stars Gulshan Grover and Pakkhi Hegde in lead roles.
Global Advertisers CEO Sanjeev Gupta recently met up with Bachchan along with makers Deepak Sawant and Abhishek Chadha, where Big B gave his love and blessings to the campaign and appreciated the support from the agency for the movie.
The Great Leader is being described as a female-oriented subject with women’s rights and empowerment taking centre-stage in a rural setting. The subject strikes a stronger note as Bachchan’s recent film Pink was also about women’s fight for justice, though in an urban setting. The film, as well as the megastar’s performance, drew great appreciation and acclaim.
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